BAD ADS
The body text of this ad has quite a lot of space in between each line, it's too spaced out. The body text also awkwardly wraps around the top of the photo and then sort of overlaps the photo on the bottom, it isn't very consistent. The heading of this ad is also about the same size as the fonts being used in the logo at the bottom, your eyes are drawn to both of them because of the size, the heading should be bigger than the logo text to draw the reader in.
The main text on this ad is literally a paragraph, the text is on the edge of having too much measure and being too stretched out over the ad, it creates a block of text, which no one wants to read. The font being used for the headings is not really a good display font, it can be difficult to read sometimes, especially with a stroke weight on them, it also isn't very appealing to the eye.
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This ad is mainly text and the text reaches across the whole ad, it's measure is too wide. The spacing between each line of text is also a little small and squished, making the ad looked crammed and a bit difficult to read. For the most part, the ad has pretty good hierarchy until you get to the middle with the cursive font which is bigger than the main heading of the ad at the top.
The contrast between the color of the font and background is not very high with a light blue background and white text. Black would work better to push the contrast and make the text stand out more, they do use some black text but using both black and white text does not make it visually appealing. There is a clear heading of the add, because it's bigger than the rest of the text, but other than than all the other text being used for important information is all the same size.
The black text on the bottom of the ad is very close to the green 'heading' above it, it doesn't have a whole lot of spacing between the two lines of text. The text on the bottom of the ad is also has a small font size, it might be hard to read from far away. There isn't really a sense of hierarchy in this ad, the logo or company name is in the bottom left corner in a large font size, then the rest of the text to the right of it is very tiny. The text being used in the top portion is a medium font size, which throws off the hierarchy of how the ad should be laid out. The light green text is also difficult to read on top of the white background, the contrast isn't very high. There is also a small indentation in one of the black lines of text that is inconsistent with all the other lines of black text.
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